On the Fly

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Umpqua announced today that all of its leaders and tippet materials shipping in the recently redesigned packaging system are new and vastly improved products. Over the past year and a half, Umpqua has been integrating the new and improved product into the previous generation of packaging. Umpqua’s leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.

“We feel that Umpqua Leader and Tippet offers the angler the perfect blend of strength to suppleness ratio. No sacrifices have been made to offer a product that is extra strong yet too stiff, or gaining more suppleness by weakening the break strength.”

— Riley Cotter, Umpqua Sales Manager, Umpqua Feather Merchants

The announcement of the improved leader and tippet product lines coincides with Umpqua’s launch of an entirely redesigned packaging system. The new leader packaging reinforces Umpqua’s 40 plus year approach to enhance the angler’s experience and performance. Containing the industry’s most reliable and consistent leaders, the packaging displays the distinguishing, product specific information (type of leader, length, strength, etc.) at the top of each package, allowing anglers to sort through multiple leaders and select the desired leader without having to remove them from the vest/pack pocket.

“In typical Umpqua fashion, we saw an opportunity, while designing the new packaging, to inject innovation where we could. The new leader packaging is not only designed to look great, stand out, and accurately describe the product, but also to make the fishing experience better for every angler who uses our leaders.”
— Luke Wennik, Creative Marketing Manager, Umpqua Feather Merchants