On the Fly

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We're pleased to announce that Brent Bauer is taking on a new and critical role here at Umpqua Feather Merchants — Director of Product Management.

Brent has been a highly valued member of the Umpqua team for fourteen years having worked in purchasing, operations, production and new product development. For the past two years, he has been Umpqua’s Director of Operations and Production, during which he has taken a lead role in new product development, including Umpqua’s award-winning line of packs, bags and vests. In this new position, Brent plans to expand and build on Umpqua’s tradition of bringing innovative and superior products to anglers world-wide. Brent has a B.A. in Biology and an M.B.A. from Colorado University’s Leeds School if Business.

“This is a particularly exciting move as it signifies a major investment in our future. Brent has proven himself to be an invaluable asset in bringing exciting, innovative and superior products into Umpqua’s distinguished product assortment and to the fly-fishing market as a whole.”
— Jeff Fryhover, President and CEO, Umpqua Feather Merchants

“Umpqua’s forty plus year legacy is built upon a foundation of quality and innovation. I’m eager to work with all of the talented staff at Umpqua to continue this tradition with all of the products we sell.”
— Brent Bauer, Director of Product Development, Umpqua Feather Merchants