"The Inflated Ego came from wanting a baitfish pattern that was light for shallower runs and freestones, but still pushed some water.
Considering I still suck at spinning deer hair, I opted for the dubbing brush with some stiffer materials to keep its shape while fishing.
As far as the name goes, it’s just something elementary, with an inflated sense of self-worth."
- Signature Tyer Zack King
