On the Fly
Umpqua Amps Up Marketing… Names Luke Wennik Marketing Manager
Nearly two years ago, we launched a new logo that coincided with our key product category launch of award-winning packs, bags and vests. During the past two years, we have redesigned our entire line of packaging, the corporate Web site and most of our marketing collateral. With a significant portion of the internal brand infrastructure in place, we are now looking to further extend the new identity into the retail and electronic marketplace and promote the Umpqua brand through several strategic channels.
A key part of this direction, we have promoted Luke Wennik to Marketing Manager — a new and expanded role at Umpqua in which Luke will apply his twenty-plus years of marketing, retail and design experience to longer term and more strategic marketing, social media and public relations efforts. Prior to the development and launch of the new logo, Umpqua brought on Luke as the Creative Marketing Manager to produce a majority of the day-to-day marketing projects for the company. For the past three years, he has been handling a multitude of creative tasks at Umpqua, including advertising, identity work, social media initiatives, web projects in addition to designing and copywriting the well-known 400+ page Umpqua Wholesale Catalog. He also played a key role in the development and deployment in the company’s new packaging system launched earlier this year.
“It is a rare thing when you get to align your professional career with something that you enjoy so much on a personal level. The fact that I get to do this with such a well respected and innovative brand with products and people I truly believe in makes it even more ideal.”
— Luke Wennik, Marketing Manager, Umpqua Feather Merchants
Luke attended Middlebury College and the Massachusetts College of Art, and has worked in a wide variety of settings from large creative agencies to in house corporate organizations. He has accumulated and applied his graphic design, art/creative direction and copy writing experience in many industries, working with a diverse list of clients that includes high tech giants like IBM, Cisco, SAP, Brookstone and Dunkin’ Donuts.
“Luke has an impressive background and portfolio of work covering so many different aspects of the marketing spectrum. We’re fortunate to have someone with Luke’s experience and skills on our team.”
— Jeff Fryhover, President and CEO, Umpqua Feather Merchants